This partnership between council and club was first established in 2019, aimed at promoting tourism in the town and providing a platform to support the health of the local community.
GET VOCAL, a local mental health campaign which aims to improve the wellbeing of residents in the community, will feature on the back of the white away shirt.
The logo of VisitBlackpool, which is the tourism arm of Blackpool Council, showcasing the UK’s most popular holiday destination and its world-class attractions, will feature on the reverse of the new tangerine home shirt.
As part of the agreement, the club’s Community Trust will run weekly sessions at Bloomfield Road throughout the season with a focus on providing positive mental health support to the local community.
Cllr Lynn Williams, Leader of Blackpool Council, said:
Dr Arif Rajpura, Director of Public Health for Blackpool, said:
Ben Mansford, Blackpool FC Chief Executive, said: