Type of record | Description of record and examples | Storage media | Retention and disposal | Legislation or regulations |
Public Relations
|
The copy and pictures used in publications - Your Blackpool, 1 Blackpool Quarter and A-Z.
|
Electronic.
|
3 years from last action.
Offer to Heritage Service for assessment for inclusion in permanent collection. Otherwise secure disposal.
|
|
Press Releases and Media Enquiries
|
Interaction with the media including Press releases and Media enquiries. These will include contact details.
|
Electronic.
|
3 years from last action.
Offer to Heritage Service for assessment for inclusion in permanent collection. Otherwise secure disposal.
|
|
Press Cuttings
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Media publications (press cuttings) concerning local authorities.
|
Electronic.
|
1 year from closure.
Deleted.
|
|
Publicity
|
Photographs and videos.
|
Electronic.
|
Varies according to subject matter. Offer to Heritage Service for assessment for inclusion in permanent collection. Otherwise secure disposal.
|
|
Campaigns and Marketing Development
|
Records relating to the development, implementation and monitoring of each campaign or marketing plan.
|
Electronic.
|
3 years from end of campaign.
Deleted.
|
|
Marketing Design
|
Design documents relating to publicity and marketing materials.
|
Electronic.
|
3 years from end of campaign. Offer to Heritage Service for assessment for inclusion in permanent collection. Otherwise secure disposal.
|
|
e-Marketing
|
Copies of sent emails and response reports for e-Marketing including those for e-Your Blackpool, campaign updates, e-1 Blackpool Quarter, service updates, staff updates.
|
Electronic.
|
1 year after sending or until the recipient withdraws consent whichever is the shorter.
Secure disposal.
|
|
e-Marketing Contact Lists
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Details of customer email addresses and contact details.
|
Electronic.
|
Until superseded or they withdraw consent.
2 years if no engagement from customer.
Secure disposal.
|
|
Website Analytics
|
Website analytic and process use reports.
|
Electronic.
|
6 years.
Deleted.
|
|
Website Forms
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Copies of form submissions and contact requests.
|
Electronic.
|
1 year after submission.
Secure disposal.
|
|